AC®AYUSH CHATTERJEE — CONSULTANT & APM — 2027
LIVE V-— 00:00
FUNNEL 0% / DISCOVERY
ENG 0 CONV 0%

AYUSH CHATTERJEE — CONSULTANT & ASSOCIATE PRODUCT MANAGER (APM)

I TURN STRATEGY INTO PRODUCT.

Product Manager & Strategy Consultant bridging user telemetry, GTM roadmaps, and data-driven execution. -22% bug recurrence reduction, +15% task-flow efficiency, 15–18% projected GTM penetration, and 3x IBM & AWS certifications.

SEE THE PROJECTS INDUSTRY EXPOSURE RECRUIT / CONTACT

P.S. — THIS PAGE MEASURES YOU BACK. SCROLL DEPTH, HOVERS, HESITATION. ALL LOCAL. WATCH THE CORNERS.

SUMMER PLACEMENTS 2027 ↓ MBA (IT & IB, 2025–2027) & BBA (2022–2025) · RCM BHUBANESWAR OPEN TO CONSULTING & APM ROLES

01 — THE METHOD

FROM PROBLEM DISCOVERY
TO PRODUCTION PRODUCT.

Every initiative follows an audited pipeline from problem framing and competitive positioning to telemetry verification and user task-flow optimization.

S/01

DISCOVERY & GTM POSITIONINGYOU ARE HERE

Evaluate competitive positioning, design GTM roadmaps, and benchmark psychological triggers driving engagement (ISB Alumnus Mentored).

15–18% GTM PENETRATION
S/02

PRODUCT QA & HEURISTIC AUDITSYOU ARE HERE

Execute structured QA cycles across OS builds, identify UI/UX defects and hardware/earbud bugs, and document root causes.

20+ DEFECTS & BUGS LOGGED
S/03

TASK-FLOW OPTIMIZATIONYOU ARE HERE

Streamline user task flows through usability insights, reducing bug recurrence by 22% and improving task completion velocity.

EFFICIENCY +15%
S/04

RETENTION & FUNNEL AUDITSYOU ARE HERE

Evaluate D2C brands on CAC drivers and funnel leakage, identifying critical retention gaps impacting repeat purchase probability.

17% RETENTION GAP IDENTIFIED
S/05

REAL-TIME TELEMETRY & FRAUD DEFENSEYOU ARE HERE

Deploy real-time visitor analytics via Telegram webhooks and honeypot bot defense to ensure pristine data accuracy.

+10% DATA ACCURACY

→ THE FOOTER COUNTS AS RETENTION. STICK AROUND — THE COLOPHON IS WORTH IT.

Portrait of Ayush Chatterjee
FIG. 01 — AYUSH CHATTERJEE (RCM BHUBANESWAR)

ACADEMIC PROFILE & CERTIFICATIONS

CONSULTING RIGOR,
PRODUCT EXECUTION.

I'm Ayush — a Consultant and Associate Product Manager (APM) pursuing my MBA in Information Technology & International Business at Regional College of Management, Bhubaneswar (2025–2027) with a foundational BBA in Marketing & Consumer Behavior (2022–2025).

My industry exposure includes structured QA cycles and usability optimization across 4 OS builds for OnePlus & Innovist, digital marketing and SEO strategy at Swash Consulting Ltd, and developing an end-to-end brand GTM roadmap mentored by an ISB alumnus.

ACADEMIC PROFILE (VERIFIED)

DEGREE DURATION INSTITUTE / UNIVERSITY
MBA (IT & IB) 2027 Regional College of Management, Bhubaneswar
BBA 2022 — 2025 Regional College of Management
HSC (CBSE) 2022 Apeejay School, Kolkata (CBSE)
SSC (CBSE) 2020 Apeejay School, Kolkata (CBSE)

PROFESSIONAL CERTIFICATIONS

Product Management Fundamentals IBM · 2026
Generative AI: Prompt Engineering IBM · 2026
AWS APAC Solutions Architecture Forage · 2026
0BUG RECURRENCE
0TASK EFFICIENCY
0GTM PENETRATION
0IBM & AWS CERTS

02 — SELECTED WORK (STAR METHOD)

VERIFIED PROJECTS.

Audited case studies directly from my CV. Deconstructed via Situation, Task, Action, and Result.

THE BRIEF (SITUATION & TASK)

Exploratory user flows and new operating system builds experienced recurring UI/UX defects, earbuds synchronization friction, and unmapped repeat purchase drop-offs across D2C brands. Task: Execute structured QA cycles across multiple OS builds, document root causes to reduce bug recurrence, improve task-flow efficiency, and evaluate D2C skincare brands on CAC drivers and funnel leakage.

THE PLAY (ACTION)

Executed structured QA cycles across 4 OS builds; identified 20+ UI/UX defects AND Earbuds Bugs; documented comprehensive root-cause analysis; delivered usability insights to refine task flows; and evaluated 5 D2C skincare brands on CAC drivers and funnel leakage.

THE VERDICT (RESULT)

Reduced bug recurrence by 22% via root-cause documentation, improved task-flow efficiency by 15% through usability insights, and identified retention gaps impacting 17% repeat purchase probability.

“Executed structured QA cycles across 4 OS builds, reducing bug recurrence by 22% and improving task-flow efficiency by 15%.”— OFFICIAL CV INDUSTRY EXPOSURE RECORD
QA OS BUILDSUI/UX DEFECTSROOT-CAUSE DOCUMENTATIONUSABILITY INSIGHTSCAC DRIVERS17% RETENTION GAP
THE BRIEF (SITUATION & TASK)

New educational venture "Why School" required an end-to-end brand strategy and commercial entry roadmap to penetrate competitive Tier-2 student markets. Task: Evaluate competitive positioning, design a phased Go-To-Market (GTM) roadmap, and benchmark influencer-led D2C growth models under direct mentorship of an ISB alumnus.

THE PLAY (ACTION)

Developed end-to-end brand strategy applying models to evaluate competitive positioning; designed a GTM roadmap projecting 15–18% niche market penetration in Tier-2 segment; and benchmarked influencer-led D2C growth models (Selena Gomez, boAt) identifying psychological triggers driving 2x engagement spikes.

THE VERDICT (RESULT)

Designed a comprehensive GTM roadmap projecting 15–18% niche market penetration in Tier-2 segments and identified psychological triggers driving 2x engagement spikes.

“Designed GTM roadmap projecting 15–18% niche market penetration in Tier-2 segment; benchmarked influencer-led D2C growth models.”— ACADEMIC PROJECT RECORD (MENTORED BY ISB ALUMNUS)
GTM ROADMAPISB ALUMNUS MENTORSHIPCOMPETITIVE POSITIONINGTIER-2 SEGMENTATIONPSYCHOLOGICAL TRIGGERS
THE BRIEF (SITUATION & TASK)

Digital applications faced fraudulent automated traffic, lack of instant stakeholder alerts, and inaccurate session telemetry. Task: Engineer a real-time visitor analytics platform with instant Telegram webhook notifications, honeypot bot mitigation, and a secure MIS management panel.

THE PLAY (ACTION)

Engineered a real-time visitor analytics platform leveraging APIs and Telegram webhooks; integrated honeypot-based fraud detection; implemented adaptive dark mode (localStorage + system preference detection); and engineered an MIS Cashback Panel with fraud analysis, amount withdrawals, and database management.

THE VERDICT (RESULT)

Decreased fraudulent traffic by 5%, improved data accuracy by 10%, and deployed instant sub-second Telegram dispatch for user interactions.

“Engineered real-time visitor analytics leveraging APIs and Telegram webhooks, integrating honeypot fraud detection decreasing fraudulent traffic by 5%.”— OFFICIAL CV ACADEMIC PROJECT RECORD
TELEGRAM WEBHOOKSHONEYPOT FRAUD DETECTIONMIS CASHBACK PANELLOCALSTORAGEDATABASE MANAGEMENT
THE BRIEF (SITUATION & TASK)

Educational web properties experienced sub-optimal search engine indexing, metadata gaps, and low organic discovery. Task: Perform full-funnel on-page, technical, keyword, and content SEO optimizations to lift organic search visibility.

THE PLAY (ACTION)

SEO audits were conducted for the college website, with on-page, technical, keyword, and content optimizations implemented through structured data and search intent alignment.

THE VERDICT (RESULT)

Google Search visibility was improved by 5%, while organic traffic increased by 5% through data-driven SEO strategies.

“Google Search visibility was improved by 5%, while organic traffic increased by 5% through data-driven SEO strategies.”— OFFICIAL CV INDUSTRY EXPOSURE RECORD
TECHNICAL SEOON-PAGE OPTIMIZATIONKEYWORD RESEARCHCONTENT OPTIMIZATIONSEARCH CONSOLE

03 — INDUSTRY EXPOSURE & LEADERSHIP

AUDITED EXPERIENCE.

Audited timeline of industry exposure, academic projects, and organizational positions of responsibility directly from my CV.

2024 — 2026
INDUSTRY EXPOSURE

PRODUCT & USER EXPERIENCE EXPOSURE (ONEPLUS + D2C BRANDS) TRIALS

ONEPLUS & INNOVIST · BHUBANESWAR, KOLKATA

Executed structured QA cycles across 4 OS builds; identified 20+ UI/UX defects AND Earbuds Bugs; reduced bug recurrence by 22% via root-cause documentation; improved task-flow efficiency by 15%; evaluated 5 D2C skincare brands on CAC drivers and 17% repeat purchase gaps.

-22%BUG RECURRENCE
+15%TASK EFFICIENCY
20+DEFECTS & BUGS
2026 (2 MONTHS)
INDUSTRY EXPOSURE

DIGITAL MARKETING – (MEDIA INTERN)

SWASH CONSULTING LTD · ODISHA, KOLKATA

Conducted on-page, technical, keyword, and content optimizations for college website; improved Google Search visibility by 5% and organic traffic by 5% through data-driven SEO strategies.

+5%SEARCH VISIBILITY
+5%ORGANIC TRAFFIC
100%AUDIT SCOPE
2026
RESPONSIBILITY

POINT OF CONTACT (POC) – ORANGE CROSS CEO

UNDER MR. AJAY BHANJA · BHUBANESWAR, INDIA

Led operational coordination, stakeholder communication, and organizational execution as Point of Contact to the CEO.

POCTO CEO
DIRECTLEADERSHIP
2026TENURE
FEB 2026
VOLUNTEERING

EVENT COORDINATOR & VOLUNTEER

ASHWAMEDHA COLLEGE SUMMIT · BHUBANESWAR, INDIA

Assisted in coordinating large-scale college events involving 100+ participants, streamlining communication and execution flow.

100+PARTICIPANTS
ON-TIMEEXECUTION
FEB 26EVENT DATE

04 — AREAS OF INTEREST & CAPABILITIES

CORE COMPETENCIES.

Aligned with official CV Area of Interest: Consulting | Product Strategy Intern | Product Management | Associate Product Manager (APM).

Executing structured QA cycles across OS builds, documenting root-cause defects to reduce recurrence, and optimizing user task-flow efficiency through usability insights.

DELIVERABLES

QA CYCLES (4 OS BUILDS)ROOT-CAUSE DOCUMENTATIONTASK-FLOW EFFICIENCYUI/UX & HARDWARE DEFECTS

FOCUS — ASSOCIATE PRODUCT MANAGER (APM)

Developing end-to-end brand strategy, evaluating competitive positioning, and designing GTM roadmaps projecting 15–18% niche market penetration (Mentored by ISB Alumnus).

DELIVERABLES

TIER-2 GTM ROADMAPSISB ALUMNUS MENTORSHIPCOMPETITIVE POSITIONINGINFLUENCER D2C MODELS

FOCUS — CONSULTING / STRATEGY INTERN

Engineering real-time visitor analytics platforms with Telegram webhooks, honeypot-based fraud detection (-5% fraud traffic), and MIS cashback withdrawal database panels.

DELIVERABLES

TELEGRAM WEBHOOK APISHONEYPOT FRAUD DEFENSEMIS CASHBACK PANELAI CHATBOT [AVA] (REACT)

FOCUS — TECHNICAL PRODUCT MANAGEMENT

Conducting technical, on-page, keyword, and content optimizations (+5% search visibility & traffic), reverse-engineering Instagram loops, and diagnosing 17% repeat purchase gaps.

DELIVERABLES

TECHNICAL SEO AUDITSKEYWORD STRATEGYSEARCH CONSOLE TELEMETRYD2C CAC & FUNNEL LEAKAGE

FOCUS — DIGITAL GROWTH & PRODUCT ANALYTICS

05 — LIVE EXPERIMENT

I A/B TEST EVERYTHING.
EVEN THIS PAGE.

Below: two real call-to-action treatments from a checkout I rebuilt. Hover them — I'm timing your dwell. Then vote. The corner meter will thank you.

VARIANT A — CONTROL

Get started

Standard. Safe. The button everyone ships because a committee approved it in a slide deck.

YOUR DWELL: 0.0S

VARIANT B — TREATMENT

Start free — no card needed

Risk reversal plus a zero-friction promise. Looks louder. Reads safer. Converts louder and safer.

YOUR DWELL: 0.0S

WHICH ONE WOULD YOU CLICK?

06 — SUMMER PLACEMENTS 2027

READY TO
CONNECT?

Seeking opportunities in Consulting, Product Strategy, Product Management, and Associate Product Manager (APM) roles for Summer Placements 2027.

OPEN FOR APM, PRODUCT MANAGEMENT & STRATEGY ROLES

ayushchatterjee.edu@gmail.com
LINKEDIN RESUME (PDF) GITHUB
ROLE OF INTEREST (SUMMER PLACEMENTS 2027)

DIRECT DISPATCH TO AYUSH · RESPONSE INBOUND WITHIN 24 HOURS.